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DBCU Signs With Adidas
FOR IMMEDIATE RELEASE
Daytona Beach Christian University Seraphim Announce 3-Year Partnership with Adidas
Adidas Becomes Official Athletic Footwear and Apparel Sponsor for DBCU’s Second Athletic Season
Daytona Beach, FL – Tuesday, June 3, 2025 – Daytona Beach Christian University (DBCU) is proud to announce a 3-year partnership with Adidas, naming the global sportswear leader as the official athletic footwear and apparel sponsor of the DBCU Seraphim, effective immediately. Now in their second official athletic season, the Seraphim will proudly don the iconic three stripes as they compete, train, and grow as athletes and ambassadors of faith on and off the field.
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Adidas, a Germany-based powerhouse with over 75 years of innovation, brings unparalleled expertise and a legacy of excellence to DBCU. Known for outfitting some of the world’s most elite athletic programs, Adidas combines cutting-edge technology with a commitment to sustainability, offering high-performance gear that empowers athletes to push their limits. For DBCU, this partnership means access to top-tier apparel and footwear, enhancing the Seraphim’s competitive edge while aligning with the university’s mission to foster spiritual and athletic development. Future athletes will benefit from Adidas’s global network, which includes internship opportunities and a platform to showcase their talents, inspiring the next generation of Christ-centered leaders in sports.
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“We are thrilled to join forces with Adidas as we build on the momentum of our second athletic season,” said the DBCU Director of Athletics, Andros Desir. “Adidas shares our vision of excellence, integrity, and community, and their world-class products will elevate our student-athletes’ experience. This partnership reflects our commitment to providing a transformative environment where faith and athletics thrive together.” The Seraphim will debut their new Adidas gear at the start of the fall 2025 season, marking a new chapter for DBCU athletics.
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About Daytona Beach Christian University
Daytona Beach Christian University is a private, faith-based institution in Daytona Beach, Florida, dedicated to providing a transformative Christian education through academic excellence, spiritual growth, and athletic achievement. DBCU’s online programs and athletic initiatives, including the Seraphim, empower students to become leaders who reflect Christ’s love in their communities and careers. For more information, visit www.dbcu.org.
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About Adidas
Adidas is a global leader in the sporting goods industry, with a mission to be the best sports brand in the world. Through innovation, sustainability, and a passion for sport, Adidas creates high-performance products that inspire athletes at all levels. The brand’s partnerships span across major collegiate programs, professional leagues, and global events, making Adidas a trusted name in athletic excellence.
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Media Contact:
DBCU Administration Office
Email: admin@dbcu.org
SERAPHIM WAY OF LIFE
As the Seraphim of Daytona Beach Christian University, we are an embodiment of divine inspiration and athletic excellence.
Seraphim, in Christian theology, are the highest-ranking angels, known for their purity, fervor, and closeness to God. We take this celestial name to represent our commitment to living out our faith with zeal and integrity both on and off the athletic field.
Our identity as Seraphim signifies our aspiration to soar to the highest levels of competition while maintaining spiritual, moral, and academic integrity. We strive to be leaders who uplift our community, promote teamwork, resilience, and sportsmanship, all while reflecting the light of our Christian beliefs.
In essence, we are warriors of faith, champions of character, and ambassadors of God's love through the medium of sports.
Welcome to Daytona Beach Christian University Athletics!
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On behalf of our Seraphim student-athletes, coaches, and staff, I am thrilled to invite you to experience the heart of DBCU Athletics. As Athletic Director, I am honored to lead a program rooted in our Christ-centered mission, where excellence in competition, integrity in conduct, and service to others define who we are.
Our Seraphim embody these values, striving to glorify God through their talents on the field, in the classroom, and in our community, fulfilling our commitment to 500 hours of service.
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Whether you’re a student-athlete, a passionate fan, or a visitor, we welcome you to join us in celebrating the spirit of DBCU Athletics. Explore our teams, support our events, and connect with us at athletics@dbcu.org.
Together, let’s soar as Seraphim, united in faith and purpose.
Andros Desir
Athletic Director
The Athletic Department at Daytona Beach Christian University (DBCU) stands as a vibrant testament to the university's overarching mission of nurturing individuals in both faith and academics. At DBCU, athletics are not merely about competition but are a profound extension of our commitment to holistic development. Our athletic programs are designed to foster discipline, teamwork, leadership, and resilience, all underpinned by Christian values. We believe that through sports, students can grow not only as athletes but as stewards of integrity and ambassadors of the Christian faith. The department encourages each athlete to excel on the field while maintaining a robust academic life, ensuring that sports complement, rather than compete with, their educational journey.
In alignment with DBCU's mission to educate and inspire through a Christian worldview, the Athletic Department's goals are twofold: to compete at a high level and to cultivate character. We schedule games with a mix of Christian colleges and select USCAA, NCCAA, NAIA, and NCAA D2, D3 programs, providing our athletes with opportunities to test their skills against formidable opponents while living out our faith in action. Our athletes are encouraged to be role models within the community, engaging in service and leadership activities that reflect the love and teachings of Christ. The mission of the DBCU Athletic Department is to produce not just athletes but well-rounded individuals who will impact the world positively, using the platform of sports to glorify God, serve others, and prepare for life's challenges with grace and determination.
GET IN TOUCH
Have any questions or need more information about our athletic programs? Please feel free to contact us. Our team is here to support and assist you.